And why not? How hard is it to take something someone else wrote, give it a new title, add your own name as author, and begin promoting it?

Because while others struggle to create their products, the PLR person only needs to focus on marketing. Fully half of his job is already done for him before he even starts.

Using simple math alone, we can show that the marketer who creates his own products can never make as much as the one who uses PLR, because so much time is wasted in product creation.

But there is a caveat. If the PLR is of poor or even mediocre quality, then the marketer who uses it will struggle. They will struggle to make sales, to keep refunds down, and to get affiliates.

But if you’re lucky enough to know WHERE to find the rare HIGH quality PLR, then you have struck gold indeed. Because now you will easily make sales, your customers will be HAPPY and come back for MORE, and you will attract high selling AFFILIATES.

So the question is, where do you find the quality PLR that makes you the big bucks?

The very best source I have EVER found is an elusive one. You see, once in awhile, a MAJOR marketer decides to retire. And when they do, they sometimes will SELL their vast array of products with Private Label rights.

These are THE VERY BEST PLR products you will ever find, because they were not written to be used as PLR, but to be used by that big marketer. And when a marketer becomes well known (aka a “Guru”) you will find that they do NOT put out ANYTHING that is less than the highest quality, because their reputations are constantly on the line.

As you may have guessed, there is indeed one of these retirement sales happening right now. The last time I saw one this big, it was SEVERAL years ago, and Mark Joyner was retiring. Now John Delavera is following in his footsteps, and offering a few lucky people a HUGE package of almost ALL of his Turbo products with private label rights for just one price. And that includes not only the PLR ebooks and PLR articles, but also many quality private label rights software scripts, which are very hard to find.

Quantity is limited. The time is definitely limited. For those smart enough to grab this “Turbo Farewell” package, they may very well find their online careers take off in the Turbo way.

Remember I mentioned Mark Joyner? An unknown kid name Russell Brunson bought Mark’s package. And now he’s a multi-millionaire.

Here’s the link for more info on this Ultimate private label rights offer…

http://qicute.com/?farewell

If you have a situation where you are getting a lot of
traffic to your site but it isn’t converting to increased
sales, take a look at your site from the point of view of a
potential customer to try to determine where the difficulty
is. Then you can make corrections to make your site
stickier.

Is Your Site Easy to Navigate?

When you first click on your own site, can you find your
way around quickly and easily? If not, then you need to
make some changes. Keep in mind that people who are surfing
the Internet looking for information will click away if
they don’t find what they want to know in less than minute.
They may lose interest quicker than that!

Make sure that your site visitors know exactly how to get
where they are going by using a menu or tabs that clearly
indicate the page they link to. You also need to make sure
your site visitors can get back to a previous page or your
home page if they end up in the wrong section of your site.

Tell Your Visitors What You Want Them to Do Next

Make it easy for your site visitors to know what action you
want them to take. It’s perfectly acceptable to put
something on your web site that says, Click Here, Buy
Now, or Learn More. Don’t keep them guessing about the
next step you want them to take. You are far better off
(and will see more revenue) if you tell your customers what
you want them to do than if you leave them to their own
devices.

Make it Easy for Customers to Contact You

Some people are quite comfortable with surfing the Internet
to look for information, but when it comes time to make a
purchase, they would rather place it by phone or go to a
brick and mortar location. If possible, give your customers
multiple options to communicate with you. Offering a live
chat option may be helpful, too; the customer can get the
information they need to make a decision right away,
instead of clicking off your site to get it elsewhere.

Tell Your Visitors to Bookmark Your Site

A potential customer will likely visit a few times before
making the decision to buy from you. Even if they were
really impressed with your site, how are they going to find
you again? Tell your site visitors to be sure to bookmark
your site so they can visit again. Web surfers may think
they will remember your URL, but chances are they won’t.
Otherwise, you may have lost out on the opportunity to do
business with that person entirely, which is not your goal
when you are building a business online.

1. Your Website is Open 24/7

Even though your business may only be operating during the
regular business hours you have chosen, your website
doesn’t lock the door and go home at the end of the day.
Instead, it is always available to provide your customers
(existing and potential) with information about you and
your products or services.

2. Having a Website Gives Your Business Credibility

Many people will go online to investigate a business before
deciding whether to buy. When you put up a well-designed
website that provides information your customers find
relevant and helpful, it goes a long way toward
establishing you and your business as one that consumers
can rely on.

There is a lot of competition for the Buying Public’s
dollars and people feel more comfortable dealing with
someone they feel that they know, even if it’s from the
tone of your websites. If you can successfully develop a
relationship with your customers, they will turn from
one-time buyers to regular customers, and that is key to
having a successful business that continues to grow with
time.

3. Your Site is Another Way to Generate Income for Your
Business

Once you go online, you are not restricted to selling
products and services from a physical location. You now
have the freedom to sell directly from your website. When
it comes to building a successful business, you want to
have as many sources of income as possible and selling
directly to customers online is a growing trend.

Many people find it quicker and easier to buy products or
order services from a website than to drive to a store
somewhere to get the items they need. Ordering online saves
them time and (possibly) money and they are free to do so
from anywhere that has an Internet connection. With time
being at a premium, you will want to demonstrate how
dealing with you can benefit your customers, and saving
time and/or money is a great hook to make consumers want
to buy from you.

4. A Website Lets You Go After International Customers

Once you go online, you are no longer limited to local
customers only. You are free to attract business from
anyone who has an Internet connection, which means you
have the potential to increase sales substantially.

Keep in mind that when you decide to offer products and
services to a worldwide market, you are also going up
against more competition. Visit high-ranking sites from
companies that offer similar products or services to yours
to get an idea of what they are doing right. Armed with
this information, you can put your best (online) foot
forward and grow your business.

Being able to access a larger pool of potential customers
is a very exciting concept, and having an online presence
means that you are not restricted by traditional business
hours, time zones, or geography. You can offer your wares
to customers in any part of the world.

If you are going to offer products in the virtual world,
you will need to establish a reputation for reliability and
exemplary customer service. How do you do this By putting
yourself in the customer’s shoes, that’s how!

Tell Your Customers Something About You and Your Business

Use your About Us page to share some basic information
about your business. People are more likely to buy from
someone that they feel they know, even slightly. Tell the
visitors to your site who you are and something about what
made you decide to start your business in the first place.
These kinds of details will make you more real to the
potential customer, instead of a faceless entity online.

Have Your Privacy Policy Clearly Indicated on Your Site

Privacy issues are something that many people are concerned
about these days, and who can blame them Any time we hear
about someone being a victim of identity theft, we all
wonder if we are taking all the precautions we should to
keep our private information, well, private.

When you make a point of telling your site visitors that
you will not be sharing their contact or other personal
information with other companies, you are indicating that
you are a reliable company to deal with. Instead of waiting
for the potential customer to ask questions about what you
are doing with the information you collect, you are putting
them at ease by dealing with the issue up front.

Offer Exemplary Customer Service

Another issue that may make a person reluctant to buy
directly from a website is concerns about your customer
service and return policies. Make sure that your customers
can reach you (or someone working on your behalf) quickly
and conveniently. If you have a toll-free number for this
purpose, make sure that it is easy for your customers to
find. If not, then have a dedicated e-mail address for
customer service issues and make sure that it is monitored
on a regular basis. Let your customers know that their
questions and concerns will be dealt with in a timely
manner.

Take away the customer’s objections, and they will be more
comfortable buying from you, and you will see the benefit
in increased sales for your business.